digital & platform

The Planetary Health Check is the most comprehensive, science-based global initiative dedicated to measuring and maintaining the Earth system. Building on this core aspect of our communications, we’ve released the Planetary Health Check portal, in partnership with the Planetary Guardians, the Potsdam Institute for Climate Impact Research (PIK) and other key partners. This will help inform the public and decision makers to shape and design policy. 

NowThis Earth catalyzed the formation of an expert editorial and production team that has (and continues to) deliver a constant stream of vital science-based climate information daily. Producing short, easily consumed 3 to 5 minute videos delivered across all major social platforms (Facebook, Instagram, Youtube, Snapchat, TikTok, etc) NowThis Earth provides a vital service designed for  a global youth audience (millennials and Gen X,Y, Z) who are critically important for building public demand for action.  

NowThis Earth was launched in partnership with media giant NowThis, the most-watched mobile news brand globally with over 76M followers. NowThis Earth offers a vital source of information to youth that is free and shareable, produced with expert  visual storytelling expertise, and delivers solutions-oriented journalism. Importantly, a large proportion of these stories feature voices and activists from the Global South, as well as extensive coverage of indigenous voices and indigenous rights. NowThis Earth regularly draws upon stories from other Earth HQ media partners such as Mongabay, the largest network of environmental science journalists with over 800 journalists reporting around the world. 

Earth HQ’s collaboration with NowThis works to democratize science and vital information about the climate/nature crisis and the impact on human health, using climate stories and climate story-telling tools that are designed for youth audiences and youth voters in and around Climate COPs. As noted, much of the story content focuses on climate realities that are occurring in the Global South, but as importantly, many of these stories are told by/authored by climate journalists and youth activists. This NVF project has provided these young journalists with financial support, tools, mentoring, and feedback that will help them become powerful voices to demand and spur climate action while inspiring thousands more to take concerted action for a more stable and just planet.

The goal of this project was to firmly establish NowThis Earth as a provider of science-based climate information, much of it produced by and for the global youth (Gen X, Y, Z) population. Content focuses on the real time impacts of climate change that will spur both advocacy and action for innovative solutions.  

To reach this key audience, NowThis Earth, in collaboration with EarthHQ, has taken the science generated from the Global Commons Alliance and used this information as the backbone for stories about the impacts of climate change and possible solutions.  The NowThis Earth producer network then translates this information into easy to understand media that is geared to Gen X, Y, and Z audiences and shares it across the media platforms they most frequent including Facebook, Instagram, Youtube, Snapchat, TikTok, etc.  

To ensure uptake of information, many of the stories shared on these platforms are developed and narrated by youth and/or residents of the Global South, many of whom are facing the very real impacts of climate change.  Our efforts have paid off, and today, over 800 stories have been delivered across these major social platforms and have reached over 500M people.