The importance of narrative and communications in driving positive action to safeguard our planet underpins the Earth Public Information Collaborative (EPIC), a keystone project of Earth HQ. 

• EPIC is positioning climate and Earth system science in the frame of health and wellbeing to help make it personal, apolitical and approachable. 
• Earth HQ co-hosted a workshop with New Zero World and the media and creative community in Cannes on ‘The Most Important Brief’ in June 2024. 
• EPIC then launched its blueprint for talking to the public about climate in May 2025. This guidance is designed to make communicating about climate relevant to people in the context of their lives now. It empowers people to recognize and call out disinformation. It gives people the social licence to talk about it with their families, friends and communities, no matter their background. And it helps show people how to demand systemic change from institutions. 

• The Global Commons Alliance, Earth4All and IPSOS Mori’s released two keystone surveys of the G20 public on Attitudes to Economic Transformation and Attitudes to the Global Commons. The results showed a huge appetite for economic transformation, including taxing polluters and the wealthy, and holding polluters to account. 
• Released during a mammoth year for elections globally, these results helped inform the political debate as we sought to ensure nationally relevant data reached the right people at the right time. The G20 surveys showed that a majority of people believe Earth is close to climate and nature tipping points. People agree that approving or permitting actions which cause serious damage to nature and the climate should be a criminal offence. The wealth of data from the surveys continues to be referenced in various campaigns and articles today. 

• The Alliance invested in deepening its partnership with the Planetary Health Alliance to advance our understanding of the health framing for Earth-system science narratives. We participated in its bi-annual conference, the Planetary Health Annual Meeting (PHAM), in April 2024, where we helped to shape a key session and bring in scientific voices to the conversation. 
• We attended the UN Ocean Conference in June, where the Earth Commission and Science Based Targets Network (SBTN) brought conversations on ocean justice, climate and nature resilience, and marine ecosystems to the forefront. Here a coalition of scientists, Indigenous voices, ocean advocates and others also used the Conference to outline a bold vision for how ocean health can drive transformative change across society, finance, and governance, by publicly signing the Our Blue Future declaration. Among the signatories are three Earth Commissioners: David Obura, Laura Pereira, and Rashid Sumaila. 

• To help inform, educate, inspire and empower the public to become better guardians of the global commons, Earth HQ continues to work closely with Mongabay. In 2025, a “Forest Indigenous & Local Community Investigative Reporting’ project was launched, dedicated to reporting on forest ecosystem destruction and the role Indigenous Peoples and local communities play in achieving conservation outcomes. Earth HQ and Mongabay also funded and staffed the first Indigenous Reporting Desk, supporting investigative reporting by indigenous reporters. 
• Mongabay stories from the frontlines feature prominently on the Planetary Health Check’s 2024 interactive dashboard, which also draws on real time satellite and other data to keep people up to date on the latest extreme weather events and what these mean for people’s lives and livelihoods.
• Earth HQ’s partnership with Mongabay helps them leverage over 800 correspondents in around 70 countries, mostly in the Global South, dedicated to evidence-driven environmental and social science journalism. This has given a voice to young professionals on social and environmental issues in Indigenous territories. In turn this enables the Global Commons Alliance to enrich our offerings to the public.